Talking about the most famous mobile technology company nowadays (Apple), its impressive “bitten Apple” logo has been widely used on printing for almost all of its products.
Did you know who is the designer of this logo? Today, we are introducing “bite the Apple” logo designer, he is called Rob Janoff.
Initially, Rob Janoff modified the logo in accordance with the original requirements, but at last “bite the Apple” logo appeared. That’s how the logo with completed contour was born, and still in use until now. Done by Rob Janoff, the Apple logo has a rainbow of backgrounds. He designed in this way to represent more friendly personal products, and highlight the characteristics of Apple II computers which can display color pictures by Steve Jobs.
Apple’s Rainbow logo has been used for 21 years on the Macintosh, PowerBook, Newton and other variety of classic products. Until 1998, when iMac was launched in a Conference, the logo was replaced with another translucent powder blue logo. The pink and blue logo was not used for a long time, and in same year it was replaced with a plain black version, then swapped again after 3 years with a highly reflective silver like the iPod version.
6 years after Apple launched its iPhone product, Apple logo was once again replaced by a chrome effect, with the metal back design of the iPhone. Until 2013, designer Jony Ive took over the job. When designing the iOS system user interface, Apple changed the logo graphic design of white Apple.
Recommended Reading: Apple iPhone’s History Development Timeline